Boroko means 'Good Night' in Setswana. An eclectic New York city rock band, with all the talent and no marketing got in touch with me to design a simple identity for the band and create a marketing and communication strategy. With close to no money the band needed a way to automate their communication across free marketing platforms and social media.
I designed a simple logo and visual language that the band could own and created a social media calendar. I also used existing content such as song lyrics and band quotes to create social media post templates that the band could use to cycle content and make announcements to their audience.
The system proved successful and the band was able to book numerous shows in prestigious NYC venues and has since gained a substantial loyal