Otsuka Holdings Co. Ltd. a pharmaceutical company approached us to create a communication package for their new diagnostic product Breathtek. This new diagnostic product would make detecting h.Pylori (stomach bacteria) easy and non - invasive, a huge departure from existing testing methods that require stool tests and are slow to deliver a verdict. The following two communication routes were designed to be witty and relatable, taking the uneasiness out of gut testing.
HE DOESN'T EVEN GIVE A SH*T
This happy man pictured above was once frustrated with symptoms of stomach trouble. Tired of the bloating, belching and burning sensations he decided to get to the root of the issue. Unwilling to take a stool test he asked his doctor for another solution. Stomach troubles frustrate us, so we've designed a solution where all he needed to do was breathe. With the highest degree of accuracy the BreathTek Urea Breath Test confirmed the H.Pylori infection he had and its eradication resolved all his symptoms. He didn't have to give a sh*t to become happy again.
YOUR STOMACH GIVING YOU TROUBLE ?
If you are tired of bloating, we urge you to get to the root of the issue, and ask your doctor for a breath test. Stomach troubles frustrate us, so we designed a solution where all you need to do is breathe. With the highest degree of accuracy the BreathTek Urea Breath test will confirm the H.Pylori infection you may have and its eradication will resolve all your symptoms.