CATALYST discusses the importance of design strategy in business and social innovation. Started in 2008 by the Design Management program at Pratt Institute it relies heavily on the coordination of the program candidates for continuous content creation and audience engagement. In 2009 I was tasked with designing the third issue of the magazine discussing the concept of Cradle-to-Cradle design.
In the course of doing so we recognized the opportunity to systemize the publication model beyond the print version and its complementary website. The need of the hour was to put in place a process that would enable the program candidates to strategically use any available resources to create effective content. By not limiting the CATALYST's output to a particular medium or skill the system would be cyclical, and therefore sustainable.
By exploring methods by which complex concepts can be broken down into simple pieces of communication and designing a step by step process around it, we could achieve a model which not only leveraged previously created content for CATALYST but also allowed for new channels of expression to be explored. The result was a growth in new media explorations for CATALYST and an impetus for program candidates to explore new methods of storytelling in diverse teams.