Pepsi Co. wanted a focussed method of communication in college campus cafeterias in New Delhi. The space was theirs to use, but apart from painting logos on the wall, no other ways were being explored.
A new route was developed using techniques of stencil graffiti, creating a space for the brand to directly interact with campus youth and have them participate and interact with the brand in an exciting new way.
Pepsi Co. was launching a new product combination in the Indian market during festival season and wanted to package the offering in a way that would entice the customer to find value in buying multiple Pepsi products vs individual brands.
We positioned the offering as 'ready to party' packs that made it easy to purchase and bring to a celebration party. The illustrated packs were eye-catching and designed to look like gift boxes, something your friends would be happy to bring to a gathering, without spending a lot of money. The packs were advertised via press ads, and point-of-sale posters and banners.