PwC India had taken on a new mantra - ‘THE PwC EXPERIENCE’ and needed new environmental graphics for their corporate offices in India. These graphics were required to maintain their current visual language of text with bold flat colors coupled with their corporate photography. To signify experience, text was approached from the point of view of phonetic. This allowed the the content to be long lasting as added a layer of interpretation, while still communicating the company's values. Further, architectural and spatial elements were used as metaphors of organizational behaviors that PwC valued in its team.